Graphic design is the process of visual communication and problem-solving through the use of typography, space, image and color.

Graphic design is the process of visual communication and problem-solving through the use of typography, space, image and color.

X31 Offer’s a subset of visual communication and communication design, but sometimes the term “graphic design” is used interchangeably with these due to overlapping skills involved.

We use various methods to create and combine words, symbols, and images to create a visual representation of ideas and messages. To reach you goal we may use a combination of typography, visual arts, and page layout techniques to produce a final result.

X31’s graphic design include identity (logos and branding), publications (magazines, newspapers and books), print advertisements, posters, billboards, website graphics and elements, signs and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as images, shapes and color which unify the piece. Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements.

publishing credit:

Branding is one of the most significant aspects of any business, small or large, retail or B2B.
A successful brand strategy gives you a major edge in increasingly competitive markets.

Perceived emotional corporate image as a whole

Many people believe a brand only consists of a few elements – some colors, some fonts, a logo, a slogan and maybe some music added in too. In reality, it is much more complicated than that. You might say that a brand is a ‘corporate image’.

A ‘brand’ as an organization, service or product with a ‘personality’ that is shaped by the perceptions of the audience.
The fundamental idea and core concept behind having a ‘corporate image’ is that everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole.
It is the consistency of this core idea that makes up the company, driving it, showing what it stands for, what it believes in and why they exist. It is not purely some colors, some typefaces, a logo and a slogan.

On that note, it should also be stated that a designer cannot “make” a brand – only the audience can do this. A designer forms the foundation of the brand.

publishing credit:

Visual aspects that form part of the overall brands

One major role in the ‘brand’ or ‘corporate image’ of a company is its identity.

In most cases, identity design is based around the visual devices used within a company, usually assembled within a set of guidelines. These guidelines that make up an identity usually administer how the identity is applied throughout a variety of mediums, using approved color palettes, fonts, layouts, measurements and so forth. These guidelines ensure that the identity of the company is kept coherent, which in turn, allows the brand as a whole, to be recognizable.

The identity or ‘image’ of a company is made up of many visual devices:

•    A Logo (The symbol of the entire identity & brand)
•    Stationery (Letterhead + business card + envelopes, etc.)
•    Marketing Collateral (Flyers, brochures, books, websites, etc.)
•    Products & Packaging (Products sold and the packaging in which they come in)
•    Apparel Design (Tangible clothing items that are worn by employees)
•    Signage (Interior & exterior design)
•    Messages & Actions (Messages conveyed via indirect or direct modes of communication)
•    Other Communication (Audio, smell, touch, etc.)
•    Anything visual that represents the business.

All of these things make up an identity and should support the brand as a whole. The logo however, is the corporate identity and brand all wrapped up into one identifiable mark. This mark is the avatar and symbol of the business as a whole.

publishing credit:

Identifies a business in its simplest form via the use of a mark or icon

To understand what a logo is, we must first understand what it is for.
A logo is for… identification.

A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business. Logo’s derive their meaning from the quality of the thing it symbolizes, not the other way around – logos are there to identity, not to explain. In a nutshell, what a logo means is more important than what it looks like.

To illustrate this concept, think of logos like people. We prefer to be called by our names – James, Dorothy, John – rather than by the confusing and forgettable description of ourselves such as “the guy who always wears pink and has blonde hair”. In this same way, a logo should not literally describe what the business does but rather, identify the business in a way that is recognizable and memorable.

It is also important to note that only after a logo becomes familiar, does it function the way it is intended to do much alike how we much must learn people’s names to identify them.

The logo identifies a business or product in its simplest form.

publishing credit:


Brand – The perceived emotional corporate image as a whole.

Identity – The visual aspects that form part of the overall brand.

Logo – Identifies a business in its simplest form via the use of a mark or icon.

publishing credit:

Trade show graphics
• Pop up displays
• Retractable banner stands
• Step and repeat banners
• Table throws, skirts & runners
• Tension fabric displays

Wall Murals
• Vinyl Lettering
• Full Color Graphics
• Decals & Stickers
• Permanent & Temporary

Event Banner Graphics & Banners
• Way finding signs
• Hanging banners
• Wall graphics
• Street pole banners
• Floor graphics
• Billboard graphics

Window Graphics
• Store Front Graphics
• Decorative Films
• Perforated Vinyl
• Vinyl Lettering
• Decals & Stickers

Vehicle Wraps
• Full Wraps
• Partial Wraps
• Spot Graphics
• Decals
• Fleet Wraps

Other Services
• Elevator Wraps
• POP Displays
• Outdoor Signage
• Canvas Prints
• Floor Graphics

We can offer more,
Don’t be afraid to ask!

• Business Cards
• Booklets
• Brochures
• Calendars
• Catalogs
• Coupons
• Envelopes
• Flyers
• Holiday Cards
• Invitations
• Labels
• Letterhead
• Manuals

• Memo Pads
• Menus
• Note Pads
• Personal Stationery
• Postcards
• Presentation Folders
• Price Lists
• Procedure Manuals
• Product Sheets
• Proposals
• Rubber Stamps
• Self-Inking Stamps
• Stationery
• Tickets
• Training Materials
• Wedding Invitations
• X-Stamper

• Magazine
• Newspaper
• Promotional Ads
• Posters

• Binding
• Comb Binding
• Cutting
• Embossing
• Foil Stamping
• Folding
• Full-Color Printing
• Wire Binding

We can offer more,
Don’t be afraid to ask!

X31 is a full service advertising specialties company offering a wide range of promotional items to promote your company.

X31 help’s you find a cost effective way to market and promote your business with custom promotional items that speak to your customers and clients. With the number of companies we work with the possibilities are only limited by your imagination.


We offer such a wide range of promotional items, Just ask what you have in mind and X31 will make it happen!

• Apparel
• Automotive
• Awards & Recognition
• Badges & Lanyards
• Bags
• Calendars
• Candy & Snacks
• Caps & Hats
• Clocks
• Computer Accessories
• Desk Items
• Eco Friendly
• Executive Gifts

Items II
• Food & Beverage
• Fun & Games
• Golf Items
• Health Care
• Key Tags
• Kitchen Tages
• Mugs & Drinkware
• Pens
• Sport & Outdoor
• Stress Balls
• Tool & Hardware
• Travel Items
• Watches

Web design encompasses many different skills and disciplines in the production and maintenance of websites.

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all.

The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.

publishing credit:

X31 Has Teamed up with Legend Surfboard Shaper Jose Barahona

We work together creating custom surf boards for Companies, Gifts, Wall Hanger Displays, Weddings, Logos and More!